Transforming an Industry Through Passion and Innovation
8 Aug 2023
Steve Jobs once said, "Innovation distinguishes between a leader and a follower." At Forestme, we are not followers of age-old industry standards; we are leaders, innovators, and changemakers. Our journey is about disrupting the norm and setting new standards.
This is the story of Forestme, a company born out of frustration with the status quo and a burning desire to do things better.
The Roots of Change
Forestme's inception is rooted in the experiences of its founders. After years of working in the tree planting industry, we noticed an ocean of potential value that needed to be addressed. We worked across various sectors, from landscaping to forestry, and noticed that the industry was rife with inefficiencies and undervalued potential.
Tree planting is hard work, often relegated to the fringes of labour markets. Burdened with heavy loads and challenging terrains, planters labour tirelessly, yet their efforts are frequently overlooked. The industry's reliance on manual labour and traditional methods leads to a high injury rate, impacting productivity and morale.
A Seed of Innovation
At Forestme, we believe in doing things differently. We started by addressing the small inefficiencies that others overlooked. Our holistic approach focused on improving every aspect of the tree planting process.
One significant change was in our communication with clients. We prioritised gathering extensive information before commencing any project, ensuring that our planters were well-prepared, saving precious time and increasing efficiency.
We’ve also addressed the hiring process. Instead of the industry's norm of high employee turnover, we focused on hiring the right people. Our skilled planters are capable of outperforming several inexperienced ones, which not only enhances productivity but also reduces on-site risks.
Embracing Technology
Where others saw tradition, we saw an opportunity for innovation. We eliminated paper-based systems, replacing them with a client portal, customer management tools, and planter dashboards. These technological advancements allow for real-time data tracking, detailed planting reports, and more efficient management of large reforestation projects.
Disrupting to Build a Better Future
Our mission at Forestme is about planting trees and changing the industry's operations. We aim to provide more than the bare minimum - we strive to add value to every service aspect.
We embarked on this journey to create a ripple effect in the tree-planting industry. Our long-term goals are ambitious, but we are committed to seeing them through. We envision a future where tree planting is not just a task but a sustainable, efficient, and value-driven service.
Join us as we grow, innovate, and transform the tree-planting landscape. Forestme is not just a company; it's a movement towards a better future.
Mud, Sweat, and Data.
8 July 2024
How We Solved a “Sticky” Situation
18 Jan 2024
Guard Wars - The Epic Battle for Most Efficient
13 Jan 2024
Hey! There’s Something Growing On Your Wall
11 Jan 2024
What's Wrong With Permaculture?
9 Jan 2024
Ever Heard Of Solarpunk?
6 Jan 2024
This Simple Tech-Hack Helps Us Plant More Trees, and It’s Not What You Think
4 Jan 2024
Quality or Quantity? At Forestme, We Say: Why Not Both?
15 Sept 2023
The Simple Mantra Of Great Tree Planters
1 Jan 2024
How We Planted and Guarded 105,000 Trees with Just 3 People (And Yes, We're a Little Crazy)
29 Dec 2023
The Psychological Benefits of Green Work: Insights from Forestme's Team
12 Oct 2023
Bridging the Gap: Integrating Traditional Planting Methods with Modern Technology
10 Nov 2023
Enhancing Tree-Planting Efficiency and Safety through Heart Rate Monitoring
1 Dec 2023